VIU Awarded as the #1 Premium Video-On-Demand Service in Greater Southeast Asia

Viu, PCCW’s leading pan-regional OTT video streaming service, recently announced that the platform was the #1 premium video on demand (VOD) platform in terms of the number of Monthly Average Users (MAUs) in Greater Southeast Asia following the latest Media Partners Asia (MPA) AMPD Research report for Q4 2021 released on March 28, 2022.*

The report revealed that Viu’s MAUs is once again ahead of other major streaming platforms in Greater Southeast Asia and continued to be the highest for all quarters of 2021. The platform also ranked second in both paid subscribers and premium video streaming minutes amongst major video streaming platforms in Greater Southeast Asia in Q4 2021. 

Ms. Helen Sou, Chief Business Officer, Asia, Viu, said, “Viu’s consistent performance in a very competitive region, coupled with our significant growth in monetization in 2021, firmly entrenched Viu as a leading player in this part of the world. Our content has clearly resonated with our Asian audience, and our freemium business model has consistently proven popular with both consumers and ecosystem partners. As the destination of premium Asian content, we will continue to invest in stories that are relevant, from both our expanding content partnerships as well as with Viu Original productions.”

Expanding the focus on original content

Compared to 2020, the top 10 Viu Original titles showed stellar growth of over 94% in video views and an exponential increase of over 200% in video minutes. This helped drive subscriptions by 58% from 5.3 million in 2020, to 8.4 million in 2021.

With the focus on delivering content that has an international appeal and yet is rooted in what is familiar culturally in Asia, Viu Original productions paved the way for newer monetization avenues in non-Viu territories like the Americas and Europe, stretching over 20 platforms worldwide. In

Positive reception for local original content in markets such as the Philippines, Thailand and Indonesia will see another increase in production with 30 titles slated for release across six languages this year. 

If you're still unfamiliar with Viu, you can download the app for free on the App Store, Google Play, and select smart TVs, as well as on the web at www.viu.com. 

About Viu

Viu, PCCW’s leading pan-regional over-the-top (OTT) video streaming service, is available in 16 markets across Asia, the Middle East and South Africa with 58.6 million monthly active users (MAU) as of December 2021. The Viu service is available to consumers through a dual model with an ad-supported free tier and a premium subscription tier. 

*Source: 

AMPD Research of Media Partners Asia (MPA) and amongst major video streaming platforms excluding YouTube and TikTok in Southeast Asia. Q1 2021 – Q4 2021 quarterly reports cover Indonesia, Malaysia, Thailand, Singapore, the Philippines.