Jollibee Asks "What Does Love Truly Mean?" in Its 2022 Kwentong Jollibee Valentine Series
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"What does love truly mean?" This month of hearts, the award-winning and highly anticipated Kwentong Jollibee Valentine series is back to tug at everyone’s heartstrings as Jollibee Studios launches a new trio of special short films that show the different ways people experience love and discover its true meaning.
“It’s the sixth year of the Kwentong Jollibee Valentine series and what we always realize is that love comes in different forms and can be defined in myriad ways, unique from person to person. The stories were inspired by true-to-life experiences of real people in the pandemic, with unexpected twists that lead people into finding what love truly means for them,” said Jollibee AVP and Head of Brand PR, Engagement and Digital Marketing, Arline Adeva.
“As in our past runs of Kwentong Jollibee, our goal is to celebrate the uniqueness of each love story and showcase the timeless lessons that can inspire and give hope to our viewers. All three episodes are anchored on powerful truths that surfaced during these challenging times when all kinds of relationships were somehow put to the test.” she added.
Pandemic or not, no Valentine’s Day is complete without a Kwentong Jollibee series. Last year’s viral triple treat—LDR, First Date, and Hero—showcased that strength can be found in love, especially one that is determined to make things work despite hardships. This year, Jollibee is at it again with a new trilogy that is sure to touch the hearts of audiences across generations.
600 Days, is love worth the trouble? —This is the question posed by Brian and Mina’s story which is, set to premiere on February 9 on the brand’s official Facebook page. The couple was first introduced in last year’s #LDR, which chronicled their struggles as the distance and pandemic kept them apart. They thought the worst is over, but as the pandemic progresses, new challenges keep rocking their relationship. Do they have what it takes to still make things work? Find out in this heartwarming sequel by the same director of Kwentong Jollibee LDR, Antoinette Jadaone.
Dream Guy, which will be released on February 13, tells the story of Kaye, a hallyu fan who dreams of having her own ultimate oppa love story. For her, meeting Jung feels like starring in her very own K-drama, but he might not be what she imagined him to be. This charming love story also helmed by Jadaone will surely delight the hearts of Korean love story fans.
ILY, streaming on February 18, is a different kind of love story that will make young people realize all the more the value of the people they have in their lives. Directed by JP Habac (who also directed the recent blockbuster short film One True Pair The Movie), it’s the perfect short film to watch with your besties or even the whole family.
Kwentong Jollibee has released 36 short films since it was first introduced in 2017. Inspired by the genuine life experiences of the brand’s loyal customers, the episodes have truly resonated among Jollibee fans of all ages, marking more than 800 million views on Facebook and YouTube. And with the way the episodes thread together the universal experiences of pain, love, and loss, the storytelling is truly felt by people all over the world — leading Kwentong Jollibee to receive recognitions both locally and abroad.
"What does love truly mean?" This month of hearts, the award-winning and highly anticipated Kwentong Jollibee Valentine series is back to tug at everyone’s heartstrings as Jollibee Studios launches a new trio of special short films that show the different ways people experience love and discover its true meaning.
“It’s the sixth year of the Kwentong Jollibee Valentine series and what we always realize is that love comes in different forms and can be defined in myriad ways, unique from person to person. The stories were inspired by true-to-life experiences of real people in the pandemic, with unexpected twists that lead people into finding what love truly means for them,” said Jollibee AVP and Head of Brand PR, Engagement and Digital Marketing, Arline Adeva.
“As in our past runs of Kwentong Jollibee, our goal is to celebrate the uniqueness of each love story and showcase the timeless lessons that can inspire and give hope to our viewers. All three episodes are anchored on powerful truths that surfaced during these challenging times when all kinds of relationships were somehow put to the test.” she added.
Pandemic or not, no Valentine’s Day is complete without a Kwentong Jollibee series. Last year’s viral triple treat—LDR, First Date, and Hero—showcased that strength can be found in love, especially one that is determined to make things work despite hardships. This year, Jollibee is at it again with a new trilogy that is sure to touch the hearts of audiences across generations.
600 Days, is love worth the trouble? —This is the question posed by Brian and Mina’s story which is, set to premiere on February 9 on the brand’s official Facebook page. The couple was first introduced in last year’s #LDR, which chronicled their struggles as the distance and pandemic kept them apart. They thought the worst is over, but as the pandemic progresses, new challenges keep rocking their relationship. Do they have what it takes to still make things work? Find out in this heartwarming sequel by the same director of Kwentong Jollibee LDR, Antoinette Jadaone.
Dream Guy, which will be released on February 13, tells the story of Kaye, a hallyu fan who dreams of having her own ultimate oppa love story. For her, meeting Jung feels like starring in her very own K-drama, but he might not be what she imagined him to be. This charming love story also helmed by Jadaone will surely delight the hearts of Korean love story fans.
ILY, streaming on February 18, is a different kind of love story that will make young people realize all the more the value of the people they have in their lives. Directed by JP Habac (who also directed the recent blockbuster short film One True Pair The Movie), it’s the perfect short film to watch with your besties or even the whole family.
Kwentong Jollibee has released 36 short films since it was first introduced in 2017. Inspired by the genuine life experiences of the brand’s loyal customers, the episodes have truly resonated among Jollibee fans of all ages, marking more than 800 million views on Facebook and YouTube. And with the way the episodes thread together the universal experiences of pain, love, and loss, the storytelling is truly felt by people all over the world — leading Kwentong Jollibee to receive recognitions both locally and abroad.
Don’t miss the stories of love this Valentine’s season by catching all three #KwentongJollibee special shorts on Jollibee Studios YouTube channel and on Jollibee’s Facebook page.
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