iQiyi Officially Launches THE FERRYMAN: THE LEGENDS OF NANYANG in August 20 Press Conference

iQiyi kicked off a virtual press conference to launch its first Southeast Asian Original series - "The Ferryman: Legends of Nanyang". The event was also joined by its star-studded cast with Lawrence Wong, Qi Yuwu, Kate Kinney, Tay Ping Hui, Jeanette Aw, Debbie Goh, Jojo Goh, and Koe Yeet. The event also saw the global trailer debut of the highly anticipated "Danger Zone" and "Rainless Love in a Godless Land" (which you can all view below).

iQiyi also provided interesting statistics about the consumption of Chinese dramas (c-drama) globally and regionally.

 

Kuek Yu-Chuang, iQiyi’s Vice President of International Business, detailed the results of the the online survey the streamer recently conducted via Pollfish. “As Chinese content represents a cutting-edge entertainment trend, I’m thrilled to share that our SWEET ON collection, launched in May 2021 saw an encouraging viewership of over 59 million views globally. iQiyi is committed to offering our fans worldwide the best-in-class Chinese language entertainment.”

 

The pilot study surveying 5,200 respondents across 26 countries in August showed that a promising 76% global respondents started sampling Chinese dramas within the past two years, with 43% watching these content on streaming platforms. 1 in 2 of those surveyed also claimed to enjoy watching C-dramas and will recommend C-dramas they like to others. In particular, we see the most number of respondents enjoying C-content in Thailand (80%), Singapore (70%) and Malaysia (71%). More than 40% consider it important for a streaming service to offer Chinese language content. 

 

Survey results from the Philippines revealed that 76% of the total number of respondents have started watching Chinese language dramas within the last two years while 46% have established a regular habit of watching Chinese content. From these two sub-groups of audience, it was further discovered that more than half of them are watching Chinese films and series on iQiyi. 

The event was held virtually on-location at the Sands Expo & Convention Centre Singapore named the “iQiyi Leads C-Wave” APAC press conference.

About iQiyi

Headquartered in Singapore, iQiyi International is an on-demand video streaming service providing beloved pan-Asian entertainment to international viewers. Offering both ad-supported and VIP subscription services, iQiyi delivers premium drama series, movies, variety shows, and anime; with local languages and subtitles; powered by cutting-edge technology.