WATCH: Jollibee Unveils Heart-Warming Christmas Short Film for These Trying Times

Jollibee has recently launched a new campaign just in time for the Christmas season this year that reminds everyone that amid these trying times, being with family is one of the things that we ought to be most grateful for. 

The new short film, done in collaboration with its creative agency McCann Worldgroup Philippines and directed by Pepe Diokno, tells a heart-warming story of gratitude, joy and love for family as seen through the eyes of a child.  Using a real-life family as talents and with an accompanying original song composition, Jollibee aims to convey that despite all that we are going through, our family will remain as our greatest source of joy.   

The short captures what a typical Pinoy household looks like in today’s new normal. Familiar scenes of parents working from home, students busy with online classes, and grandparents restricted to the confines of home. But as the video progresses it also reveals to us another undeniable truth; that this pandemic also comes with a silver lining. This is the renewed appreciation and rediscovered joy for what is most important - the priceless quality time that we can now enjoy with our family. And as the approaching Christmas season will probably be celebrated in a more intimate and simpler way, the fact that it can be shared together with a whole, healthy, and happy family is something that people are and should continue to be most grateful for.

Celebrate the warmth of family with Jollibee’s new video that you can watch on Jollibee Studios and the Jollibee Philippines official Facebook page or below:

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