SM Cinema Brought Spider-Man from Reel to Real with its Ultimate Spidey Fan Event

After millions of fans were left gratified with the events of "Avengers: Endgame", "Spider-Man: Far From Home" gives fans the satisfaction of seeing the Marvel Cinematic Universe's (MCU) next big leap in a post-Avengers world. To further heighten the anticipation for the release of "Spider-Man: Far From Home", SM Cinema treated Spider-Man fans to a fun-filled weekend with the Ultimate Spidey Fan Event at SM Mall of Asia (MOA) Atrium from June 28 to July 3.

The Ultimate Spidey Fan Event turned the SM Mall of Asia Atrium into every Spider-man fan’s dream with elements that fueled the excitement of fans until the movie opens on July 3, today. With activity stations where fans can score special prizes, upside-down rooms for IG-worthy photos, a Play Station booth where Spider-man on PS4 can be played for free and a Spider-man memorabilia exhibit, SM Cinema brought Spider-man straight from reel to into real life.

Fans also feasted their eyes on a special Spider-Man art piece unveiled at the event by steampunk artist Ram Mallari. Mario “Ram“ Mallari Jr. is one of the country’s most prolific and fast-rising sculptors, having started his experiments with iron, metal and reclaimed metals in 2011. He has earned a reputation as a great innovator in the field of "reclaimed sculpture" with his retro futuristic works with intricate metalwork techniques and has already received international acclaim, like being invited to be a guest artist and lecturer at the art workshop of the Singapore Science Museum. Cosplayers from the Spider-Man groups Web Pinas, Spiderverse PH, Pinoy Spider-man Collectors and Option A Lego Group also participated in the event to show their excitement and support for the classic Marvel superhero as the next chapter of his story unfolds. “We always give our moviegoers a different movie experience. We want to bring the reel into real life with activities that complete and complement what they see in the movies.” said Ruby Ann O. Reyes, SM Cinema Vice President for Corporate Marketing.

For a luxurious movie experience, catch Spider-Man at the Director’s Club, which provides offers extraordinary cinema comfort with its plush leather seats, in-house butler service, and a menu created just for its guests. Meanwhile, if seeing the action come to life is more up your alley, watch Spider-man at IMAX, which offers crystal clear imagery, and heart-pounding, top-of-the-line surround sound technology,

Catch "Spider-Man: Far From Home" starting July 3 in any of SM Cinema’s Director’s Club Cinema and IMAX theatres nation nationwide. Book your tickets through the website, www.smcinema.com or download the SM Cinema mobile app.